Art Direction

Our Approach

We tailor our consultancy to each client’s needs, collaborating closely, integrating with their teams, and providing ongoing support to align with their strategic vision and bring it to life.

Understanding
The Client

We hold a detailed meeting and series of workshops to define the scope of your project and your goals. At this stage, we summarize your brief to ensure clear and aligned expectations.

Market Research
& Analysis

We perform detailed market research and analysis to understand industry trends, your position within the market, and where you aim to be. This helps us identify opportunities and shape an effective strategy.

Setting The Strategy

We develop a strategic guideline based on our research and analysis, including detailed personas to represent your target audience. This guideline serves as the central framework for the entire process.

Identifying Gaps
& Creating Briefs

We determine the steps needed to achieve the defined vision, setting clear milestones and action items, including briefs for design, interiors, and communication tools, to guide the process effectively.

Design & Ongoing Support

In this step, we both design and oversee your in-house team or external designers to ensure all activities align with established guidelines. We provide ongoing support to achieve the vision.

Milan Design Week @SaloneSatellite2025