The first FROMM. collection debuted last June during the special edition of Salone del Mobile. Dubbed “Shurouq,” it was mainly developed by Qatari designers Maryam Al Suwaidi and Shua’a Ali, who blended local heritage and innovation in a range of furniture with a sleek and contemporary appeal.

Commenting on the momentum the company is experiencing, Rachid noted that designers’ interest has been propelled by the FROMM. Labs themselves, as these locations are perceived as a welcoming environment and accessible hubs for emerging talents. “So the word of mouth is starting to go around, especially in the design community, which is also important because we want to keep this cross-cultural platform,” said Rachid, noting a particular interest from Turkish creatives.

One of them, Rüya Akyol, was part of the trifecta of designers behind the Beyman capsule collection, developed also with Qatari designer Abdulrahman Al Muftah and Italy’s Antonio Arico.

Dubbed “Ottoman Dream Collection,” the line is intended to pay tribute to the 500-year heritage of the Ottoman Empire through 11 products ranging from furniture to home décor. Highlights included the Arco coffee tables with two half-moon shapes serving as support structures for a glass or marble top; a Turkish minaret-inspired table lamp crafted from brass and frosted glass, and the eye-catching Curcato sofa taking inspiration from the peacock’s tail.