We were approached by Görhan, a well-established construction company with over 40 years of experience in their field, with a vision to enter the global market by leveraging their expertise in cabinet making. Their objective was to establish a new brand specializing in kitchen and bathroom cabinetry, as well as walk-in closets.
We determined that the brand should focus on craftsmanship, with an emphasis on attention to detail and the use of premium materials to create elegant and refined pieces. To reflect the brand’s versatility and its ability to blend various design influences, we developed the name “VerStile.” This name is a fusion of the English word “versatile” and the Italian word “stile,” symbolizing the brand’s role as a connection point between different styles and aesthetics. We designed the logo to embody the brand’s elegant approach, ensuring it is in alignment with the overall vision and identity of VerStile. We developed the brand’s slogan, “Social Center of the Home,” to position VerStile as a brand that recognizes the deeper significance of home environments. This slogan conveys that the brand’s offerings are designed to enhance social connections and create inviting spaces where memories are made. It aligns perfectly with VerStile’s commitment to elegance and versatility in style, emphasizing that its cabinetry is not only functional but also instrumental in fostering meaningful interactions within the home.
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